16 October 2015.
New Zealand’s Just Shorn wool carpet brand has begun to roll out locally, launching with a new range specifically designed and selected for the New Zealand market.
Owned by Carrfields Primary Wool (CP Wool), Just Shorn is distributed by CCA Global Partners in North America where the brand has a significant footprint. Just Shorn is distributed in Australia via flooring retailer Carpet One and exclusively in New Zealand by Harrisions Carpet One.
Having only been in the local market for three weeks, initial sales of Just Shorn have been strong. “We have had remarkable success with Just Shorn in Australia and whilst it is early days, we are tracking well in New Zealand,” said CP Wool Chairman, Howie Gardner. “It is pleasing to have Just Shorn now available locally – it has been our goal from the start to have Just Shorn sold in New Zealand. For everyone involved, we feel as though we are finally bringing home a family member and returning to our roots,” he said.
Despite wool carpet sales diminishing for many years in the North American market, the Just Shorn brand has been well received. “After a market review, our North American focus is to refine our range with emphasis on the premium soft flooring market coupled with ongoing consumer and retailer education,” said Gardner. We have a great story supporting Just Shorn which resonates well with consumers – from the outset it was our goal to create a natural, beautiful, sustainable product that gives back to our CP Wool clients,” he said.
The New Zealand Just Shorn launch range includes six styles with up to seven colour choices. The styles all carry iconic New Zealand names and are 100 per cent New Zealand wool procured from CP Wool clients.
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For more information contact:
Marketing & Communications, Carrfields.
M: 027 210 8654
About Just Shorn
Born from a partnership between a group of pioneering New Zealand sheep farmers and a long established agricultural business, the Just Shorn brand is owned by Wool Marketing Enterprises a business of Carrfields Primary Wool (trading as CP Wool). CP Wool is a joint venture business owned by Primary Wool Co-operative and Carrfields.
CP Wool clients who are offered Just Shorn wool contracts are paid a royalty on carpet sold.
The Just Shorn brand is the assurance you are purchasing some of the world's most beautiful carpeting, created from the natural and renewable resource of New Zealand wool.
Just Shorn is distributed and sold in North America, Australia and New Zealand.